![]() At the same time, clients are taking an unprecedented interest in crisis comms, and communicators and PR practitioners around the world have been called upon to successfully support them through a devastating chapter in world history.Īdd to the mix professionals who have had to onboard to a new organization remotely in the midst of the pandemic. Traditional newsrooms are shrinking or shuttering as digital and social media platforms thrive and multiply. In the last year and a half, not only have professional and personal lives blurred with the rise of remote/virtual working, but the communications and media landscape has changed drastically as well. Making matters worse? The outbreak of the lethal virus that defined 2020 and beyond promptly exacerbated stress levels in our industry. In fact, CareerCast rated “public relations executive” as the eighth most stressful job in 2019, placing the profession among the ranks of high-risk occupations including enlisted soldier, firefighter, pilot and police officer. Even before the onset of the unnerving, life-altering COVID-19 pandemic, a career in the PR and communications fields could never be considered a cakewalk. ![]()
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